Projects
Branding of a cigar brand
Kurti Cigars is a cigar brand that produces and distributes handmade Dominican cigars. It sells the products to resellers such as bars and cigar sellers, although the website is mainly intended for end customers to purchase the cigars directly from them.
Challenge
Kurti Cigars wants an online store and marketing materials to promote and advertise the brand to bars and retailers. They want their brand to reflect their unique cigars. With an elegant design, they want to stand out and attract new customers online.
Client
Kurti Cigars
Product
Online Shop
Role
Web Design, Graphic Design
Final Product[s]
Online Shop, Trifold Brochure, Flyer, Name Cards, Content Writing, SEO
Solution
Working closely together, but with free hands, we were able to fulfil all the requirements of cigar retailer Kurti Cigars. We were able to create a branding kit that perfectly matched the brand and was well received by the owner.
For the website, we used brownish colors reminiscent of the tobacco plant with a clear white background. This enhanced the website more compared to a dark background color. The content was well researched and emphasised the exclusivity of the cigars.
For marketing materials, we also used the colours on the website to keep it visually the same and captured the text in the same style.
